One of my most valued services is crafting articles that truly resonate. I specialize in a diverse array of subjects, ranging from interviews with university presidents who are working to shape education to inspiring stories of scholarship recipients and the journeys of first-generation students overcoming challenges. Each article I produce is tailored to weave a compelling story, reflecting the unique spirit of the institution or individual it portrays.

In a campaign titled "Miami Voices," students and recent graduates tell stories about their Miami experiences. As part of a larger team, I was responsible for reviewing 26 raw interview transcripts and piecing together various soundbites to assemble 60-second scripts that the University Communications and Marketing team could use to produce video vignettes. The objective was to create genuine testimonials that enhance Miami's admission marketing efforts.

My true behind-the-scenes strength lies in the art of designing drip campaigns, a crucial marketing strategy aimed at captivating potential students and fostering their interest in educational programs. These carefully crafted emails are dispatched at predetermined intervals, each one designed to guide subscribers toward a specific action. Whether it's sharing in-depth information about a particular program or encouraging students to take the next step toward enrollment, these communications are structured to maintain engagement and progressively build excitement about the opportunities available.

I frequently receive requests to contribute articles for biannual university magazines, each issue showcasing a unique range of topics. The process often involves conducting interviews with students, faculty, or experts to gather insightful perspectives. Additionally, I adapt my writing to meet diverse word counts, tailored specifically to fit the magazine's layout and page spacing requirements, ensuring that my pieces not only convey information but also complement the overall design of the publication.

As a contributing blog writer for the University of Cincinnati Online, I highlight available educational programs and their potential return on investment. My focus is on delivering insightful content that caters to individuals looking to advance their professional lives, whether they are embarking on their first steps into the professional world or seeking to elevate their careers by obtaining an additional degree. I strive to provide comprehensive and actionable information that empowers these readers to make informed decisions about their educational options.

The booklets I collaborate on are thoughtfully designed documents that aim to convey important institutional information in a clear and engaging manner. Typically tailored for specific audiences—such as alumni, prospective students, or donors—these publications serve as an effective tool to highlight essential details about various programs, future facilities, or upcoming events, making it easy for readers to grasp key aspects at a glance.

Colleges and universities often find themselves in need of printed materials that provide comprehensive insights into their programs. These documents are designed not just to promote the institution but to educate potential students and donors, offering them a clear and accessible presentation of essential information. When the demand for these resources emerges, we engage in a collaborative process to develop a marketing tool that prioritizes informing the audience over merely selling the university's offerings.

To create engaging web copy, I delve into research to ensure that every piece of content resonates with your audience. This includes writing attention-grabbing headlines that draw readers in, thoughtfully designed subheaders that guide them through the narrative, appealing body text that provides valuable information, and persuasive calls to action that motivate next steps. Every element is tailored to convey your message and encourage meaningful interactions on your site.